Urban Decay's Bold Ambassadorship Move with OnlyFans Model Ari Kytsya
L'Oréal’s subsidiary, Urban Decay, has taken a progressive step by appointing Ari Kytsya, an OnlyFans model based in the United States, as their brand ambassador. This move has ignited a spectrum of reactions from the audience and industry experts due to its groundbreaking nature of merging mainstream beauty with adult content creators.
Why Ari Kytsya?
Kytsya is recognized not just for her makeup skills but also for her straightforward communication with her followers. L'Oréal and Urban Decay praised her for her transparent discussion of both the positive aspects and the challenges related to her career in the adult content industry. Her "uncensored main character energy" aligns with Urban Decay’s identity, which is known for its bold and vibrant makeup targeting a trend-savvy youth demographic.
Impact on Branding in the Beauty Industry
By selecting Kytsya as a face for their brand, Urban Decay is challenging the traditional norms within the beauty industry. This partnership could potentially set the stage for more such collaborations, altering how beauty brands and adult entertainment personalities can work together in future branding strategies.
