The Impact of OnlyFans on the Creator Economy: Trends and Future Outlook

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Bisa Arnold
Updated 10:34 PM, September 28, 2025

The Rise of OnlyFans

OnlyFans, a content subscription service based in London, has redefined the landscape of creative monetization since its inception in 2016. Originally conceived as a platform for musicians and fitness trainers to monetize their fan base directly through a monthly subscription, it quickly became synonymous with adult content, as adult performers and influencers took to the platform to offer exclusive content. Today, OnlyFans has over 50 million registered users and more than 1 million content creators.

OnlyFans’ Impact on Creator Economy

The site has empowered its user base by allowing them to receive direct earnings from their followers, known as "fans". Content creators set their own subscription rates, with OnlyFans typically taking a 20% commission on their earnings. This has significantly boosted the earning potential for many creators, particularly those providing exclusive, often adult-oriented, content.

Notable Figures and Trends on OnlyFans

Among the platform’s top earners are celebrities like Cardi B and Bella Thorne, who have taken to the platform to enhance their direct interaction with fans. Reports suggest that some top creators earn as much as $100,000 per month from user subscriptions alone. The platform also sees a wide range of content creators, including chefs, artists, and comedians, diversifying its reputation beyond just adult content.

Future Outlook for OnlyFans

Looking ahead, OnlyFans seeks to capitalize on its burgeoning popularity and diversify its offerings. This includes welcoming more content creators from a variety of genres to broaden its appeal and continue its growth trajectory in the competitive social media landscape.

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Bisa Arnold, based in Oklahoma City, serves as RhyteIt’s expert in personal finance for adult content creators. With her deep understanding of the unique financial needs of creators, Bisa empowers them to build and manage wealth sustainably, navigate tax obligations, and create long-term financial plans. She’s dedicated to helping creators achieve stability and independence, equipping them with practical tools and insights tailored to the adult content industry.