Stripchat Bids for Naming Rights to New Orleans Saints' Home Stadium
In a bold move into the sports world, the adult entertainment platform Stripchat has officially placed a $15 million bid to acquire the naming rights for the Mercedes-Benz Superdome in New Orleans. The stadium is renowned as the home base for the NFL's New Orleans Saints.
Renaming to "Stripchat Superdome"
The proposal to rename the iconic venue to "Stripchat Superdome" comes as Mercedes-Benz opts not to continue its naming rights agreement. Stripchat's Communications Director, Max Bennett, emphasized the brand's desire to be linked with the venue, pointing to its support for the "future Super Bowl champion Saints."
Influence of New Orleans' Vibrant Nightlife
Stripchat's bid is inspired by New Orleans' dynamic nightlife and entertainment, reminiscent of Bourbon Street's famous neon lights. "New Orleans is the party capital of the United States," a statement from Stripchat highlighted, drawing parallels between the city's ethos and the webcam service's brand persona.
Stripchat's Strategy to Enter Sports Industry
With over 60 million monthly visitors, Stripchat is among the global leaders in adult webcam services. The company sees the acquisition of naming rights as a strategic avenue to bridge its services with the sports industry. "We have been looking into penetrating the sports world and think this is a wonderful opportunity," Stripchat noted in a recent statement.
