Sabrina Fischer: Pioneering Flitedeck with Support from Social Media
In the dynamic world of bicycle innovation, Sabrina Fischer , with the assistance of her co-founder Matthias Huber , has developed Flitedeck , a cutting-edge handlebar integrated with a smart computer. This high-tech handlebar is designed specifically for racing bicycles and aims to streamline the appearance and functionality of cycling electronics.
Innovative Funding Through OnlyFans
Breaking away from traditional fundraising platforms like Kickstarter and Indiegogo, Fischer has chosen a unique route to support her project—leveraging OnlyFans . This platform, where creators can earn money directly from fans with a 20 percent commission on earnings, has allowed Fischer to maintain complete control over her venture without the need to relinquish any equity.
Redefining Bicycle Electronics
With Fisher and Huber's backgrounds in the automotive and carbon fiber industries, Flitedeck integrates their knowledge to redefine cycling electronics. Fischer, having experienced roles in significant projects like Porsche’s race car electrification, and Huber, with a solid background in carbon-fiber manufacturing with companies such as Blackwave, bundle their expertise to create a product tailored to the needs of serious cyclists.
Production and Design
The duo has taken a hands-on approach to manufacturing the composite parts of Flitedeck in Germany, ensuring flexibility in prototyping and production stages while outsourcing most electronics manufacturing aspects. Designed to last 20 to 30 hours on a single USB-C charge, Flitedeck caters to the high demands of avid cyclists.
Community Engagement and Feedback
As the product development for Flitedeck continues, Fischer and Huber have engaged deeply with the cycling community, receiving an overall 80 percent positive feedback. This interaction not only aids in refining the product but also in building a robust rapport with potential users. Moreover, unlike many startups, Fischer and Huber have managed to keep 100 percent ownership of their venture by strategically using social media channels, including Instagram and OnlyFans, to foster growth and gain support.
