Paige VanZant's Financial Triumph and Career Evolution: From UFC to OnlyFans

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Bo Fan
Updated 04:35 PM, October 19, 2025

Paige VanZant's Financial Triumph on OnlyFans

Former UFC star Paige VanZant has dramatically increased her earnings since joining OnlyFans, a subscription-based content platform. Reportedly, VanZant earned more in her first 24 hours on OnlyFans than she had throughout her entire mixed martial arts (MMA) career.

VanZant's UFC Journey and Shift to OnlyFans

VanZant, who became a prominent figure in UFC's women's strawweight division after joining in December 2013, gathered a substantial following thanks to her dynamic fighting style and an MMA record of eight wins and five losses. However, following her retirement announcement in 2020 after a loss at UFC 251, she transitioned her career towards digital content creation on OnlyFans.

Impact of OnlyFans on VanZant's Life

The decision to join OnlyFans has not only proved to be financially rewarding for VanZant but also pivotal in achieving financial independence. This shift allowed her and her husband, Austin Vanderford, also a professional athlete, to comfortably step back from their intensive sports careers. On her initial day on OnlyFans, VanZant reported a rapidly growing subscriber count, which soon reached 52,000, underscoring the platform's potential for personal brand monetization for athletes.

Changing Dynamics in Athlete Monetization

Paige VanZant's successful transition to OnlyFans highlights a significant change in how athletes can leverage their personal brands and followings in new and profitable ways, expanding beyond traditional athletic endeavors.

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Bo Fan, hailing from Toledo, Ohio, is RhyteIt’s expert in content marketing for adult content creators. With a strong background in digital marketing and a keen understanding of the creator economy, Bo specializes in helping creators optimize their brand reach and engagement. Her strategic approach to content marketing is tailored to the unique challenges of the adult content industry, empowering creators to grow their audience, increase revenue, and build a lasting online presence.