Overview of OnlyFans Spending in 2025
In 2025, American users continued to dominate global spending on OnlyFans , a platform recognized for its subscription-driven model where creators provide exclusive content in various domains including adult entertainment, fitness, and cooking. According to analytics from OnlyGuider, spending by users in the United States reached approximately $2.64 billion on OnlyFans for the year.
Breaking Down U.S. Expenditure on OnlyFans
The expenditure on OnlyFans by American users translates to about $329,000 per hour , illustrating a significant dedication of resources towards the platform's content. This further breaks down to roughly $5,483 per minute, or about $91 every second, indicating the high frequency and substantial amounts of money streamed into the platform continuously over the year.
Revenue Growth and Economic Impact
OnlyFans itself experienced considerable financial growth in 2025, with the platform's earnings reported at $7.2 billion , an increase from $6.6 billion in the previous year. This growth was analyzed using a specialized financial model by OnlyGuider, incorporating factors such as search intent, traffic quality, and verified revenue data to assess the platform's economic impact accurately.
Spending Trends in U.S. Cities
Significant spending was also observed at the city level in the United States, particularly in three Texan metropolises. Austin, Dallas, and Houston each recorded expenditures surpassing $500,000 on OnlyFans in 2025. These figures rank them among the top 20 U.S. cities in terms of spending on the platform.
OnlyFans Business Model
OnlyFans supports a distinct business model where it retains a 20% share of all subscriptions and tips. This approach allows creators significant leeway to monetize their audience directly. The favorable terms offered to content creators have been crucial in solidifying OnlyFans' role as a key player in the digital content and social media landscapes, subsequently drawing a broad spectrum of creators and subscribers.
