Overview of OnlyFans' Growth and Impact
The popularity of OnlyFans, best known for its direct creator-to-fan content sharing, continues its robust growth trajectory. The platform, which gained significant traction during the pandemic, has seen a nearly 20% increase in spending, underlining its continued relevance and importance as a revenue source for creators.
Statistics Highlighting Platform Expansion
Recent data reveals significant growth in both creator and fan engagement on OnlyFans. The platform now supports approximately 4.1 million creators, reflecting a 29% increase, while the number of fan accounts has surged to 305 million, up about 28% from last year.
Financial Growth of OnlyFans
Financially, OnlyFans is experiencing a robust upward trend. The gross payments made through the platform—totaling the amount paid by fans to creators for various forms of content like messages, photos, and videos—reached $6.6 billion, marking an increase of $1 billion from the previous year. OnlyFans retains a 20% commission on these earnings.
The platform's pretax profit has also shown impressive growth, rising to $658 million in 2023 from $525 million the previous year.
Historical Context and Ownership
Founded in 2016 in the UK by British entrepreneur Tim Stokely, OnlyFans was sold to American businessman Leonid Radvinsky two years later for an undisclosed sum. Since then, the platform has significantly redefined direct creator revenue streams on a global scale.
