OnlyFans Financial Insights and Scooter Braun's Management Decision

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Hao Sun
Updated 10:32 PM, November 14, 2025

OnlyFans Financial Performance and Management Changes

Scooter Braun, previously known for managing music sensations such as Justin Bieber and Ariana Grande, recently declined an opportunity to take over OnlyFans, a content subscription service owned by Fenix International Limited. Although Braun has not publicly commented on this decision, it marks a notable moment, as he is stepping back after a 23-year stint in the entertainment industry.

OnlyFans' Economic Influence and Creator Support

OnlyFans is often spotlighted for its substantial economic impact and support of content creators. According to the company's CEO, the platform has paid out over $25 billion to creators since its inception in 2016. Furthermore, the platform's gross revenue in 2024 showcased a staggering $7.2 billion, illustrating its robust position in the digital content arena.

Industry Responses and Future Speculations

The potential acquisition of OnlyFans by Braun was initially viewed as surprising, given his background primarily in music and talent management rather than digital content platforms. With the news of Braun's decision, industry watchers and analysts are now speculating on the future strategic directions OnlyFans might take. Media outlet Complex has reached out to OnlyFans for comments but has not received any response at the time of reporting.

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Hao Sun is a communications strategist and reporter for RhyteIt, based in Buffalo, New York, specializing in communication strategies for adult content creators. Sun covers topics related to audience engagement, branding, and messaging techniques that help creators build loyal fan bases on platforms like OnlyFans and Fansly. With expertise in digital communication, Sun’s work supports creators in navigating the complexities of content promotion and public relations in the adult industry.