OnlyFans Creator Becomes L'Oreal Brand Ambassador
L'Oreal's Urban Decay, a cosmetics brand known for its bold makeup products, has recently made headlines by appointing Ari Kytsya, a prominent OnlyFans content creator, as a brand ambassador. Kytsya, who has gained extensive following through her content creation on platforms like TikTok, where she has 4.6 million followers, will feature in Urban Decay's new "Battle the Bland" campaign.
The Controversial Appointment
The partnership has sparked debate due to L'Oreal's 'Value Charter', which typically prohibits influencers who have posted adult content from affiliating with its brands. However, a L'Oreal spokesperson stated that Urban Decay "partners with a diverse range of talent who represent many facets of creative expression." It highlights a possible shift in L'Oreal’s approach towards influencer partnerships, especially those targeting a younger demographic.
Kytsya's Role and Influence
Describing herself as a "mattress actress," Kytsya has balanced her adult content creation with beauty and lifestyle tutorials. Her role with Urban Decay emphasizes her "uncensored main character energy" and makeup prowess. Beyond her beauty influence, Kytsya openly discusses the financial and personal aspects of working in the adult industry, promoting awareness and careful navigation for those interested.
Impact on Younger Audiences
The choice of Kytsya as a face of Urban Decay has raised concerns including from new Fawcett Society CEO, Penny East, who critically views the potential influence on impressionable teenage fans. East highlights the intense pressures faced by OnlyFans creators and the minimal earnings most receive, questioning the implications of promoting such pathways through mainstream beauty campaigns.
About Urban Decay
Urban Decay, acquired by L'Oreal in 2012, is sold through major retailers like Boots and continues to cater to a younger audience with products such as 'Perversion' eyeliners and 'Naked' eyeshadows. The brand is recognized for challenging conventional beauty standards and embracing edgier styles.
