Liz Cambage's Transition to OnlyFans: From WNBA Star to Digital Influencer

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AyitaBegaye
Updated 04:32 PM, August 14, 2025

Liz Cambage's Strategic Move to OnlyFans

Former WNBA star Liz Cambage has transitioned from her notable basketball career to becoming a significant digital content creator, with a focus on the subscription content service, OnlyFans. This shift comes after her retirement from professional basketball earlier this year, where she chose to prioritize personal branding and media ventures over continuing her sports career.

Groundbreaking Achievements in Basketball

Liz Cambage, born on August 18, 1991, in London, England and of Australian and Nigerian descent, has been celebrated for her historic contributions to women’s basketball. Standing at 6 feet 9 inches, Cambage set a WNBA single-game scoring record by securing 53 points in 2018 and became the first woman to perform a dunk during the Olympic basketball games in 2012, aiding the Australian team to win a bronze medal. She was initially drafted into the WNBA by the Tulsa Shock when she was just 19 years old.

Transition to OnlyFans and Financial Success

Recently, Cambage made headlines with her move to OnlyFans, where her financial earnings reportedly eclipsed her entire WNBA career's income in just her debut week. Her earnings on this platform are estimated to be around $1.5 million annually. This dramatic increase in earnings brings to light the significant gender pay disparities existing in sports and underscores the potential of alternative platforms like OnlyFans in offering more lucrative opportunities for female athletes.

Speculations of Personal Connections

Alongside her professional transition, Cambage has been seen with NBA player Kevin Durant, which has sparked speculation about a possible personal relationship. Despite the rumors, neither has confirmed any romantic involvement. Their recent appearances together have, however, attracted considerable media attention, adding to Cambage's visibility in her new career phase.

Impact and Future Prospects

Liz Cambage’s venture into OnlyFans is not just a personal business move, but a commentary on the financial inequities faced by female athletes. By leveraging her personal brand on a platform that allows direct monetization of content, Cambage illustrates a potential path for other athletes to amplify their earnings and establish financial independence post their sports careers. Her dynamic transition highlights her role as an influencer and entrepreneur, reshaping how athletes manage their careers and brand.

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Ayita Begaye, from Boise, is RhyteIt’s go-to expert in content strategy for adult content creators. With a knack for developing strategies that maximize engagement and fan loyalty, Ariel helps creators shape content that speaks directly to their audiences while aligning with their brand goals. Her insights into the unique landscape of adult content creation enable creators to optimize their reach and revenue with impactful, well-planned content.