Liz Cambage’s Advocacy for Financial Security and New Income Avenues in WNBA

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Ekaterina Baturina
Updated 10:39 PM, October 06, 2025

Liz Cambage Advocates for Additional Income Avenues for WNBA Players

Former WNBA player Liz Cambage, now an influencer on OnlyFans, has publicly addressed the financial struggles faced by professional women's basketball players. Cambage, who is recognized for her candid opinions and strong advocacy for player rights, has long voiced the necessity for athletes, especially women, to seek additional sources of income beyond their sports careers.

Transition from Basketball to Broader Platforms

Throughout her basketball career, Cambage made significant headlines not only for her performance on the court but also for her decisions off it. Notably, she chose not to return to the WNBA after the 2012 Olympics, sat out the 2020 season due to COVID-19 concerns, and left the WNBA in 2022 following a brief stint with the Los Angeles Sparks. Post-basketball, Cambage has effectively utilized platforms like OnlyFans to enhance her income, reflecting a growing trend among athletes exploring earnings through social media.

Embracing New Realities and Expressions of Femininity

In a time of changing societal norms and increasing acceptance, Cambage has encouraged fellow players to maintain their authenticity and embrace their femininity and sexuality. This stance comes amid ongoing negotiations for a new Collective Bargaining Agreement (CBA) in the WNBA, which aims to improve conditions and salaries for players. Cambage's insights are particularly relevant as the discussions also include provisions to better support the athletes, like the recent decision to provide charter flights, addressing a longstanding issue within the league.

The Economic Landscape of Women's Sports

The challenges in financial security for women athletes are well-documented, with many turning to platforms like OnlyFans to supplement their income. Cambage's transition to such platforms post-WNBA underscores the broader economic issues faced by female athletes and highlights significant avenues for supplemental earnings. Her approach and public statements shed light on the potential of social media and personal branding in enhancing the financial well-being of women in sports.

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Ekaterina Baturina, located in Houston, Texas, is RhyteIt’s resident expert in content monetization for adult content creators. With extensive knowledge of revenue-boosting techniques and platform-specific strategies, Ekaterina helps creators maximize their earning potential while building sustainable online businesses. Her expertise includes guiding creators in optimizing their pricing, enhancing subscriber engagement, and leveraging data-driven insights to achieve financial success in the content creation industry.