Lana Rhoades Co-owns Hidden: Revolution in Content Creation

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Ekaterina Baturina
Updated 04:32 AM, November 29, 2025

Lana Rhoades Becomes Co-owner of Hidden: An "Anti-OnlyFans" Platform

Lana Rhoades, formerly known for her career in the adult film industry, has stepped into a significant role as co-owner and chief creative operator of a new adult content platform called Hidden. Launched in April, Hidden is described by Rhoades as the 'anti-OnlyFans', promising better working conditions and treating its content creators as genuine collaborators.

How Hidden Differentiates from Other Platforms

Operated and owned by sex workers themselves, Hidden functions similarly to TikTok but specializes in adult content. This user-driven approach is highlighted by Rhoades as a direct contrast to the experiences creators often face with conventional platforms. According to Rhoades, many platforms are developed by individuals not involved in content creation, leading to a lack of empathy and understanding of the specific challenges faced within the adult industry.

Rhoades' Vision for Hidden's Future

Rhoades revealed ambitious plans for the future development of Hidden, including the launch of feature films, educational content, live events, and even a dedicated clothing line. She believes these initiatives will drive further engagement on the platform and enhance the industry's general perception.

Advancements in Creator Verification and Safety

In a related note, OnlyFans CEO Keily Blair recently announced that the platform would implement background checks for all new content creators. This move parallels the industry's trending approach towards enhanced safety and transparency – themes that Hidden strives to encompass.

Upcoming Events and Announcements

Rhoades is also set to unveil further details about her role and the strategic direction of Hidden at the upcoming 'Goon-A-Thon' event, scheduled for December 4. This event is expected to be a significant milestone for Hidden, potentially setting new standards in the adult content industry for creator collaboration and working conditions.

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Ekaterina Baturina, located in Houston, Texas, is RhyteIt’s resident expert in content monetization for adult content creators. With extensive knowledge of revenue-boosting techniques and platform-specific strategies, Ekaterina helps creators maximize their earning potential while building sustainable online businesses. Her expertise includes guiding creators in optimizing their pricing, enhancing subscriber engagement, and leveraging data-driven insights to achieve financial success in the content creation industry.