John Whaite's Transition to OnlyFans
John Whaite, a former competitor on "Strictly Come Dancing" and "Great British Bake Off" champion, has recently reignited his career with a bold move to OnlyFans. This decision precedes the end of his partnership with Peugeot, which resulted from his switch to the content-sharing platform. Whaite has taken to social media to express his frustration, notably on Instagram, where he shared a picture of car keys with an OnlyFans keyring, symbolizing his new venture.
Peugeot Ends Partnership with Whaite
In light of Whaite's announcement about joining OnlyFans, Peugeot has opted not to renew their collaboration, which was slated to conclude at the end of March. The car manufacturer stated, "PEUGEOT collaborates with hundreds of content creators annually by providing vehicles or creating opportunities to experience our latest models. After careful consideration, we decided not to renew our partnership with John Whaite." They expressed understanding of his disappointment and wished him success in his future endeavors.
Whaite Explores New Career Avenues
Whaite defended his move to OnlyFans in various posts to his 297,000 Instagram followers, citing a need for change after a 12-year television career that no longer inspired him. Now focusing on his business, Ruff Puff Brownies, he approaches OnlyFans as a business venture, emphasizing its economic and entertainment potential. This transition marks a significant shift from his previous role on daytime TV, viewing it as a step towards personal and professional fulfillment.
Public and Online Reactions
The switch to OnlyFans has certainly garnered mixed reactions from both the public and his online followers. Despite this, Whaite’s determination reflects his drive to redefine his career and engage with his audience in what he believes to be a more fulfilling manner.