John Whaite's Bold Move to OnlyFans After Strictly and Peugeot Partnership Ends

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Bisa Arnold
Updated 04:32 PM, March 25, 2025

John Whaite's Transition to OnlyFans

John Whaite, a former competitor on "Strictly Come Dancing" and "Great British Bake Off" champion, has recently reignited his career with a bold move to OnlyFans. This decision precedes the end of his partnership with Peugeot, which resulted from his switch to the content-sharing platform. Whaite has taken to social media to express his frustration, notably on Instagram, where he shared a picture of car keys with an OnlyFans keyring, symbolizing his new venture.

Peugeot Ends Partnership with Whaite

In light of Whaite's announcement about joining OnlyFans, Peugeot has opted not to renew their collaboration, which was slated to conclude at the end of March. The car manufacturer stated, "PEUGEOT collaborates with hundreds of content creators annually by providing vehicles or creating opportunities to experience our latest models. After careful consideration, we decided not to renew our partnership with John Whaite." They expressed understanding of his disappointment and wished him success in his future endeavors.

Whaite Explores New Career Avenues

Whaite defended his move to OnlyFans in various posts to his 297,000 Instagram followers, citing a need for change after a 12-year television career that no longer inspired him. Now focusing on his business, Ruff Puff Brownies, he approaches OnlyFans as a business venture, emphasizing its economic and entertainment potential. This transition marks a significant shift from his previous role on daytime TV, viewing it as a step towards personal and professional fulfillment.

Public and Online Reactions

The switch to OnlyFans has certainly garnered mixed reactions from both the public and his online followers. Despite this, Whaite’s determination reflects his drive to redefine his career and engage with his audience in what he believes to be a more fulfilling manner.

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Bisa Arnold, based in Oklahoma City, serves as RhyteIt’s expert in personal finance for adult content creators. With her deep understanding of the unique financial needs of creators, Bisa empowers them to build and manage wealth sustainably, navigate tax obligations, and create long-term financial plans. She’s dedicated to helping creators achieve stability and independence, equipping them with practical tools and insights tailored to the adult content industry.