Impact of OnlyFans on Brand Partnerships: The Case of John Whaite and Peugeot
John Whaite, a former contestant on "Strictly Come Dancing," recently experienced changes in his professional relationships following his decision to join OnlyFans. Whaite disclosed through an Instagram post that car manufacturer Peugeot requested the return of a vehicle and terminated their brand partnership upon his initiation into the adult content subscription service.
Peugeot’s Response to Ending Brand Partnership
A Peugeot spokesperson clarified the situation, explaining that the company evaluates partnerships with content creators on a regular basis and makes decisions based on careful consideration. "PEUGEOT collaborates with hundreds of content creators every year by providing vehicles or creating opportunities to experience the latest generation models," the spokesperson said. They continued, "After careful consideration, we recently took the decision not to renew our existing partnership with John Whaite when it reached its agreed conclusion at the end of March." Despite the cessation of the partnership, Peugeot conveyed well wishes for Whaite's future endeavors.
John Whaite's Transition to OnlyFans and Entrepreneurship
Since his departure from television, John Whaite has actively pursued new business ventures alongside his OnlyFans account, where he ranks among the top 0.29% of creators. His entry into OnlyFans was described as part of a broader focus on business following his TV career. Alongside this, Whaite launched Ruff Puff Brownies, a venture selling baked goods.
Whaite’s entrepreneurial spirit is evident as he now manages "two fairly successful and exciting businesses," as he described. He humorously linked the purchase of his baked goods to his OnlyFans page, thus integrating his business ventures. This approach showcases his innovative strategy, leveraging his fame and audience from both television and OnlyFans to boost his entrepreneurial activities.
