Iggy Azalea's Shift to Crypto and Tech Entrepreneurship - Insights and Impact

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Giulia Pasqualin
Updated 05:18 AM, December 05, 2024

Iggy Azalea's Transition from Music to Crypto and Tech Ventures

Australian rapper Iggy Azalea, renowned for her hit "Fancy," has taken a significant shift from music to the realms of cryptocurrency and telecommunications. Following her decision to retire from the music industry, Azalea launched a memecoin named Mother Iggy ($MOTHER), which impressively reached a market valuation of around $200 million.

Introduction of Mother Iggy Cryptocurrency

The debut of Mother Iggy marks Azalea's first venture into the cryptocurrency sector, diversifying her career into technology and entrepreneurship. The new cryptocurrency quickly garnered attention and support from the digital currency community, further expanding Azalea's footprint in the tech world.

Unreal Mobile: A Blend of Telecom and Crypto

In addition to her cryptocurrency, Iggy Azalea co-founded Unreal Mobile, a non-contract telecommunications service that integrates an innovative payment system. Emphasizing this feature, Azalea tweeted from her official account, "Unreal Service for Unreal creatures!!! The NEW Unreal Mobile site is live now and as promised in addition to standard $ payments we have added crypto (including $MOTHER of course) as a checkout option." This move showcases a significant integration of Azalea's interests in both telecommunications and cryptocurrency.

From Music to Crypto: Azalea's Big Pivot

Earlier this year, Iggy Azalea announced her departure from OnlyFans, where she had been noticeably active, to focus more on her cryptocurrency ventures through platforms like her Telegram channel. This pivot highlights her transition from being a music artist to a tech entrepreneur, a change further substantiated by her previous decision to sell her music catalog rights in 2022 for an undisclosed amount. This sale provided her the financial freedom to explore and invest in new business opportunities.

Celebrity Trend in Digital Currencies and Tech

Azalea's move into the tech industry is reflective of a larger trend among celebrities who are increasingly embracing digital currencies and tech entrepreneurship. With her active engagement in the development of new business models, such as Unreal Mobile, and her involvement in the cryptocurrency market, Azalea is setting a precedent for other artists exploring entrepreneurial ventures outside traditional platforms.

Engagement with the Crypto Community

On her X (formerly Twitter) social media account, Azalea shared her enthusiasm and the positive feedback received from the crypto community, stating, "They used to laugh at me rapping and I got a number 1 single for 9 weeks straight," illustrating her optimism for success in her new ventures that parallel her impactful music career.

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Giulia Pasqualin is a digital privacy expert based in El Paso, Texas, specializing in privacy and data security for adult content creators at RhyteIt. Pasqualin advises creators on strategies to safeguard their online presence, protect their personal information, and navigate privacy challenges unique to the adult content industry. Her expertise helps creators build and maintain secure, professional brands on platforms like OnlyFans and Fansly.