Exploring the Financial Shift: Musicians Resort to OnlyFans Amid Economic Struggles

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Giulia Pasqualin
Updated 10:34 AM, April 10, 2025

Impact of Economic Pressures on Musicians Turning to OnlyFans

The economic challenges facing musicians today have led many to turn towards the OnlyFans platform as a crucial source of income. With the rising costs associated with touring and the meager revenue from streaming platforms, artists are exploring alternative avenues for financial stability.

Rising Touring Costs and Decreasing Venue Options

According to an anonymous source, touring expenses have surged by 30.3% in the past two years. Additionally, the UK saw the closure of 125 music venues last year, significantly reducing performance opportunities for artists. The stark financial realities are exemplified by an anonymous singer’s comment on the paltry earnings from streaming services, noting, "You're paid 0.003 of a penny per stream."

Artists Embrace OnlyFans as a Vital Revenue Stream

High-profile artists like Lily Allen have openly discussed the financial disparities between earnings from streaming and OnlyFans. Allen notably tweeted her frustration over making more money from OnlyFans subscribers than from her streaming audiences, even though she boasts millions of monthly listeners on Spotify.

Rubi Rose, in a recent interview on a podcast with Bobbi Althoff, shared her reasons for joining OnlyFans in 2020, amidst the pandemic. She highlighted that despite concerns over reputation, the platform has been financially rewarding, with her earnings reaching six figures monthly.

Mainstream Artists Venturing into OnlyFans

A variety of known musicians have also ventured into OnlyFans, seeing it as a necessary platform to support their art financially. Brooke Candy, whose song 'Drip' gained acclaim in the Oscar-winning film "Anora," and Kate Nash, who has used the platform to fund her tours, are prominent examples. Austin Mahone, a former teen pop sensation, has also joined the platform. Nash, addressing the criticisms, emphasized the significance of women making autonomous decisions about their bodies and careers.

Fan Reactions and Industry Stigma

The shift of artists to OnlyFans, though financially beneficial, has not been without controversy. Some long-time fans have voiced their disappointment, linking the transition to broader societal issues surrounding sex work. A fan expressed on social media, "Sex work may be 'clever and funny' to you but many women have no choice but to sell their bodies and that's the reality of sex work tbh."

Exploring the Economic Realities in the Music Industry

The move to platforms like OnlyFans is indicative of broader industry challenges and highlights the evolving landscape of how artists sustain their careers in a digital age. As musicians navigate these new financial pathways, they also confront ongoing debates concerning the impact on their professional and personal identities.

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Giulia Pasqualin is a digital privacy expert based in El Paso, Texas, specializing in privacy and data security for adult content creators at RhyteIt. Pasqualin advises creators on strategies to safeguard their online presence, protect their personal information, and navigate privacy challenges unique to the adult content industry. Her expertise helps creators build and maintain secure, professional brands on platforms like OnlyFans and Fansly.