Exploring OnlyFans: Growth, Revenue, and Impact in the Digital Age

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Emily Xie
Updated 04:33 PM, November 04, 2025

Overview of OnlyFans

OnlyFans, a content subscription service based in London, has revolutionized how creators monetize their content. Founded in 2016, the platform allows content creators to receive funding directly from their followers via a monthly subscription. Creators range from musicians, fitness trainers, to adult content producers.

User Growth and Popularity

The platform has experienced explosive growth, particularly during the COVID-19 pandemic as more individuals sought to earn income remotely. As of the latest reports, OnlyFans boasts over 130 million registered users and more than 2 million content creators.

Revenue Model and Creator Earnings

OnlyFans operates primarily on a subscription model, where creators can set their monthly subscription fees. The platform retains a 20% fee from the creators’ earnings, which has led to substantial revenue, given the platform's scale and growing user base. Top creators on the platform reportedly earn millions of dollars annually.

Social Media Impact

Social media platforms, particularly Twitter and Instagram, play a significant role in the promotion of OnlyFans creator profiles. Creators often use these platforms to give a glimpse of their content and encourage followers to subscribe to their OnlyFans for exclusive access.

Challenges and Controversies

Despite its success, OnlyFans has faced challenges, including issues related to content piracy, age verification, and the portrayal of explicit content. These issues have sparked widespread debates about the responsibilities of such platforms in content regulation and safety measures.

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Emily Xie, based in Charlotte, North Carolina, is a valued member of the RhyteIt team, bringing expertise in adult content creation and digital strategy. Known for her keen insights and practical advice, Emily supports creators in navigating content marketing, branding, and audience growth. With a strong understanding of industry trends, she’s dedicated to helping creators optimize their presence across multiple platforms while building meaningful connections with their audiences.