Exploring OnlyFans Growth: Revenue, Celebrities, and Business Model Insights

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Carla Rosa
Updated 12:47 AM, January 15, 2026

OnlyFans Revenue and User Base Growth

OnlyFans, the subscription-based social media platform, has seen significant growth in recent years, driven primarily by its adult content. According to reports, the platform has generated over $400 million in revenue and has accumulated a user base of more than 120 million registered users. This exponential growth underscores the platform's booming popularity and its impact on the digital content subscription industry.

Impact of Celebrity Participation on OnlyFans

The surge in the platform’s popularity can also be attributed to high-profile celebrities joining the service. Notable figures such as Cardi B and Tyga have created accounts, attracting a massive following to the platform. This celebrity endorsement has not only increased the visibility of OnlyFans but also legitimized it as a platform for serious content creators.

OnlyFans and Its Business Model

The primary draw of OnlyFans is its business model, which allows content creators to earn money directly from their followers through monthly subscriptions, tips, and pay-per-view content. Creators take home 80% of the revenue they generate, while OnlyFans receives the remaining 20%. This model has proven to be particularly lucrative for creators who have a strong fanbase.

Future of OnlyFans

Looking ahead, OnlyFans is exploring ways to diversify its content and expand its audience beyond its adult content roots. The platform is considering partnerships and expansions that could broaden its appeal and promote more mainstream content, potentially changing the future landscape of the platform drastically.

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Carla Rosa, based in Madison, Wisconsin, is RhyteIt’s go-to expert in social media monetization for adult content creators. With extensive experience in digital monetization and a deep understanding of creator platforms, Carla empowers creators to maximize their earning potential through strategic social media approaches. Her expertise helps creators turn engagement into revenue, develop sustainable income streams, and unlock new monetization opportunities tailored to the unique landscape of adult content.