Overview of OnlyFans
OnlyFans, a content-sharing platform, has seen significant growth as creators turn to more lucrative avenues to monetize their content directly through fans' subscriptions. Founded in 2016, OnlyFans has democratized content creation by allowing creators to receive funding directly from their audience.
Impact on the Content Creator Economy
The platform has profoundly impacted the creator economy, providing an alternative revenue stream for creators beyond traditional advertising or sponsorship models. By the end of 2020, OnlyFans boasted over 1 million content creators and had paid out more than $2 billion to creators.
User Dynamics and Growth
Arguably, OnlyFans' surge in popularity was facilitated by the global pandemic when many people sought additional income streams. As a result, OnlyFans grew remarkably, with not only individual content creators but also celebrities and known personalities joining the platform to connect directly with their fans.