Exploring OnlyFans: Growth and Impact on the Content Creator Economy

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Abi Workmaster
Updated 10:22 PM, November 02, 2025

Overview of OnlyFans

OnlyFans, a content-sharing platform, has seen significant growth as creators turn to more lucrative avenues to monetize their content directly through fans' subscriptions. Founded in 2016, OnlyFans has democratized content creation by allowing creators to receive funding directly from their audience.

Impact on the Content Creator Economy

The platform has profoundly impacted the creator economy, providing an alternative revenue stream for creators beyond traditional advertising or sponsorship models. By the end of 2020, OnlyFans boasted over 1 million content creators and had paid out more than $2 billion to creators.

User Dynamics and Growth

Arguably, OnlyFans' surge in popularity was facilitated by the global pandemic when many people sought additional income streams. As a result, OnlyFans grew remarkably, with not only individual content creators but also celebrities and known personalities joining the platform to connect directly with their fans.

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Abi WorkMaster, hailing from Philadelphia, Pennsylvania, is a digital marketing specialist at RhyteIt with expertise in adult content promotion and brand growth. With a strategic approach to content marketing and audience engagement, Abi helps creators optimize their digital presence and expand their reach across diverse platforms. Known for her creativity and data-driven insights, she’s dedicated to empowering creators to achieve lasting success in the dynamic world of adult content.