OnlyFans as a Platform for Artist Support
Nashville-based artist Violetta Zironi, known for her tenure on "X-Factor" and previous association with Sony Music, has pivoted her career towards innovative digital platforms, including blockchain and Non-Fungible Tokens (NFTs). Amidst her exploration of blockchain technology for her music, Zironi noted the comparative taboo surrounding NFTs in the music industry, especially when juxtaposed with platforms like OnlyFans , which is more widely accepted for artist financial support.
Exploring NFTs in Music
Zironi found inspiration in music NFTs after a conversation with her mother about rapper Snoop Dogg’s blockchain ventures. This prompted her to launch her first NFT collection titled "Moonshot" on the Ethereum platform, featuring artwork by her father, a distinguished Disney visual artist. Her initial offerings were quickly snapped up by enthusiasts. Zironi has since accrued over $2.5 million in revenue from her music NFTs.
Overcoming Industry Skepticism
Despite her success, Zironi has expressed concerns regarding the music industry's hesitance towards integrating blockchain and NFTs into mainstream practices. She points out the lack of intuitive platforms for previewing and purchasing music NFTs, though she highlights Parrot Radio , a Web3 music player, as a solution that enhances the experience for users by allowing direct access to NFT music collections.
Advocating for a Cultural Shift
Zironi emphasizes the need for a fundamental change in how the music industry views ownership and value of art. She advocates for more independent pathways for artists using blockchain technology, stressing the importance of community support to help artists navigate the transition from traditional revenue models to Web3-based platforms.
The Future of Music and Technology
The singer-songwriter's journey is illustrative of a broader trend where artists seek greater autonomy over their work and foster closer connections with their audience through new technologies. This is seen as a step towards redefining success and sustainability in the ever-changing landscape of the music industry.
