Exploring Alternative Income with Liz Cambage: OnlyFans and Women's Sports Empowerment

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Emily Xie
Updated 04:40 PM, October 06, 2025

Exploring Alternative Income: Former WNBA Star Liz Cambage Advocates for OnlyFans

Former WNBA star Liz Cambage has become an advocate for exploring alternative income sources such as OnlyFans, especially for women’s basketball players seeking financial empowerment beyond the court. Cambage, who has transitioned to creating content on OnlyFans, reportedly earns over a million dollars annually from the platform, a figure that dramatically surpasses her previous earnings in her professional basketball career.

WNBA Earnings vs. OnlyFans Potential

During her basketball career, Cambage observed the financial limitations within the WNBA. For instance, the top contract in the WNBA, like that of Dallas Wings star Arike Ogunbowale, surpasses $725,000, with an annual salary close to $242,000. However, this pales in comparison to the lucrative opportunities available on platforms like OnlyFans, which can exceed a million dollars a year as demonstrated by Cambage’s own income. Furthermore, the league’s collective bargaining agreement, due to expire at the end of October, brings potential lockout discussions into focus with hopes pinned on better pay. Key players influencing these expectations include emerging stars such as Paige Bueckers, Angel Reese, and Caitlin Clark.

New Avenues in Women’s Basketball

Contrasting with WNBA’s current structure, the newly established 3v3 Unrivaled league presents a brighter financial picture, where players can earn salaries topping $350,000, supplemented with performance-based bonuses across a 48-game season slated for 2025. Furthermore, the Women's National Basketball Players Association (WNBPA) is actively pursuing more lucrative contracts and enhanced financial conditions through forthcoming negotiations, reflecting a positive move towards closing the pay gap in professional women’s sports.

Cambage’s Call to Embrace Authenticity

Liz Cambage is encouraging her fellow athletes to embrace their authentic selves and consider unconventional platforms like OnlyFans to express and empower themselves financially. Highlighting a cultural shift, Cambage notes an increased acceptance for women to express their femininity and sexuality freely. Such platforms not only offer a means to assert more agency over their personal and financial lives but also serve as a testament to the evolving landscape of women's sports and the broader avenues available for female athletes to thrive economically.

Financial Implications and Cultural Shifts

The move by Cambage and her advocacy for alternative income avenues like OnlyFans reflect broader issues within professional women’s sports. Players often encounter compensation disparities compared to their male counterparts. This has spurred interest in platforms that offer not just a means of self-expression but also substantial economic benefits. Cambage’s success on OnlyFans thereby underscores a pivotal transformation in how female athletes could approach financial stability and independence.

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Emily Xie, based in Charlotte, North Carolina, is a valued member of the RhyteIt team, bringing expertise in adult content creation and digital strategy. Known for her keen insights and practical advice, Emily supports creators in navigating content marketing, branding, and audience growth. With a strong understanding of industry trends, she’s dedicated to helping creators optimize their presence across multiple platforms while building meaningful connections with their audiences.