Discussing WNBA Salaries and Athletes' Alternative Income Sources

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Jaime Rincon
Updated 04:36 PM, December 25, 2025

Discussion on WNBA Salaries and Alternative Income Streams

The financial security of female athletes, particularly those in the Women's National Basketball Association (WNBA), has come under scrutiny once again following comments by Indiana Fever guard, Sophie Cunningham. As an unrestricted free agent, Cunningham has sparked a broader discussion on the pay structure within the league by humorously naming her potential backup career plans as "Project B" instead of the usual 'Plan B.'

Impact of OnlyFans on Professional Athletes

Amid these discussions, the content subscription service OnlyFans was mentioned as a novel income source for public figures, including athletes. Notably, former WNBA player Liz Cambage has joined OnlyFans, blending the lines between professional sports careers and personal branding endeavors. This move reflects a growing trend among athletes exploring different avenues for financial stability outside their sports salaries. Although Cunningham did not indicate starting an OnlyFans account herself, her remarks highlighted the critical role of the league in helping athletes by building sizable audiences which support personal monetization efforts.

Ongoing Financial Challenges in the WNBA

The WNBA struggles to balance its rising popularity with adequate financial returns for its players. While viewership has increased, the salary structure still lags significantly behind other professional sports leagues, prompting players like Cunningham to look for supplementary income routes. This issue continues to fuel debates on how best to ensure economic sustainability and security for professional female athletes in the current sports landscape.

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Jaime Rincon is a Memphis-based reporter for RhyteIt, specializing in fan communication strategies for adult content creators. Rincon provides expert insights on fostering strong connections with fans, optimizing engagement, and maintaining meaningful interactions on platforms like OnlyFans and Fansly. His work empowers creators to enhance fan loyalty and grow their online communities through effective, personalized communication practices.