Former Rapper Benzino Transforms OnlyFans to Showcase Fitness Journey
Benzino , the Boston-born executive and former rapper, has taken a new direction with his OnlyFans platform, focusing primarily on highlighting his fitness routines and physique transformations. Originally joining OnlyFans in 2020, the 60-year-old has recently rebranded himself on the site as "King Zeno." His account now primarily serves to document his extensive workout sessions and the resultant physical changes, aiming to inspire his followers.
Benzino's Fitness-Centric Rebrand on Social Media
Known previously for his music and media presence, Benzino is redirecting his personal brand towards health and fitness. A recent post on his Instagram account stated, " The only reason I got OnlyFans is because I work out, so I like to show my body ." This remark underscores his shift from entertainment to fitness, positioning his OnlyFans account as a key platform for showcasing this personal evolution.
Strategic Move to Boost Digital Presence
The pivot to a fitness-centric approach on OnlyFans is seen as a strategic move to enhance Benzino's digital presence and follower base. By aligning his social media outputs with his fitness journey, he not only aims to maintain his current following but also to engage with a new audience interested in fitness and lifestyle transformations.
