Alysha Newman Embraces OnlyFans to Support Athletic Career
Three-time Olympian Alysha Newman has turned to the content subscription service OnlyFans to sustain her athletic endeavors due to insufficient traditional sponsorships. Representing Canada in pole vaulting at the past three Olympic Games, Newman's decision bridges the financial gap, enabling her to compete internationally.
Overcoming Challenges and Achieving on the Global Stage
Newman has faced numerous setbacks, including a concussion sustained during the 2021 Drake Relays. Despite this, she successfully returned to top form, winning the 2023 World Athletics Indoor Tour with a vault of 4.78 meters and securing a bronze medal at the 2024 Paris Olympics, setting a new Canadian national record in the process.
The Financial Struggle Behind Less Visible Sports
The pole vaulter's shift to OnlyFans highlights the economic difficulties faced by athletes in sports that do not attract as much commercial attention. Newman's venture into creating and sharing content on a platform primarily known for adult entertainment underscores the unconventional paths athletes might need to take to fund their careers.
Innovative Approaches to Athlete Sponsorship
The conversation around Newman's use of OnlyFans points to broader implications for the sports sponsorship industry, particularly through initiatives like Bandit Runnings’ Unsponsored Project, which supports athletes lacking traditional sponsorship opportunities. Newman's approach not only aids her financially but also challenges the traditional athlete sponsorship model, possibly setting a precedent for how athletes market themselves and manage personal branding in the future.
